Byron Allen’s Allen Media Group, which owns theGrio, has secured a distribution partnership between its free-streaming digital platform HBCU GO and the HBCU Basketball Association (HBCU BA), according to a news release.
In 2023 spring season will begin the long-term partnership with HBCU BA grants HBCU GO cable, linear, streaming, broadcast, VOD and pay-per-view rights to premiere HBCU BA professional sporting events.
